PlayFi is a new and fresh music portal, designed by a dedicated group of Melbourne-based entrepreneurs, several of which are ex-students of mine. Not only is this exciting new service a boom for the music listener and fan but it becomes a wonderful means for producers and artists to set up shop with their material, offering the upload and download of HD audio formats - yay PlayFi. No other portal does this.

In the Beta stages stay tuned for more from this ultra cool Australian service.